PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham -

PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham - PATS 2025 at the NEC, Birmingham -

28th - 30th September 2025 | NEC, Birmingham

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Supreme is back at PATS

Supreme Petfoods is returning to PATS this year after an 11-year absence. The award-winning pet experts will be offering the UK pet trade its first sight of the exciting new Selective Botanicals range …

The new Aquatics Zone – a dedicated hall for the key aquatics, reptile and watergardening exhibitors – will be one of the major highlights of the three-day PATS 2024.

SANA DOG will be showcasing at PATS 2024

Exciting news, Sanadog has officially launched in the UK. Our premium food, treat and chew brand manufactured by us in Europe, will be showcasing its range this September at PATS 2024.

The first-ever three-day PATS will be hosted across the entire venue in all four halls, and will see the launch of the much-anticipated Aquatics Zone, where aquatics and watergardening companies will …

See the stars of Dragons’ Den at PATS 2024

Visitors to PATS 2024 – the Pet & Aquatics Trade Show – will get the chance to meet pet companies who have starred in the current series of BBC One’s hit programme Dragons’ Den.

5 Results

We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam

Sales & Marketing Director | HugglePets

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams

Joint Managing Director | Canagan Group

We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years

Mark Warren

Partner | West Dorset Aquatics

We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!

Toni Thornton

Managing Director | Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt

Sales & Marketing | J&K Aquatics

I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry

Greg Van Praagh

Head of UK | RPFC Group

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