28th - 30th September 2025  |  NEC, Birmingham
03 Apr 2024

See the stars of Dragons’ Den at PATS 2024

See the stars of Dragons’ Den at PATS 2024
See the stars of Dragons’ Den at PATS 2024

Visitors to PATS 2024 – the Pet & Aquatics Trade Show – will get the chance to meet pet companies who have starred in the current series of BBC One’s hit programme Dragons’ Den.

After winning investment on the show, Inventor Cat, Scoff Paper and Furr Boost have all booked stands at the three-day PATS exhibition, which takes place at the Telford International Centre in Shropshire from Sunday, 29th September to Tuesday, 1st October 2024.

“PATS will be a wonderful opportunity for retailers and buyers to meet face-to-face with these innovative brands and learn more about their experiences on Dragons’ Den and also their award-winning product ranges,” said organiser Gordon Thomas.

“There’s still six months to go before PATS and more than 240 companies have already confirmed stand space. Undoubtedly some of these exhibitors will be future stars of Dragons’ Den, so I’d urge buyers to make sure they register online for free entry. There will be so much to see and do at this year’s show.”

Furr Boost

Furr Boost was the latest company to appear in the Den, where husband and wife team Ian and Louise Toal clinched a £50,000 investment from Dragon Touker Suleyman. Louise, the founder of the pet smoothie drink business, said: “It has been an interesting few days since the show aired. It is great to be recognised as one of the innovators and disruptors of the industry. From the enquiries we have received, there is a lot of love out there for owners and their pets.”

Louise added: “PATS has helped support and raise the profile of Furr Boost, especially on the back of the New Starter Zone last year. At this year’s show we would be happy to talk about our experience in the Den as well as our Super Charged, Award Winning smoothies.”

Inventor Cat

Cat product inventor Victor Carpio clinched a £45,000 investment offer for his innovative Dental Wand from Deborah Meaden when he appeared in an earlier edition of Dragons’ Den. Victor said: “Our appearance generated a great buzz among cat owners. It made sense to keep that emotion and momentum going and PATS is a perfect place to do this. Having three days to show our invention to an ever growing and captive audience is a great opportunity.”

Scoff Paper

And Lancashire entrepreneur Gemma Connolly of Scoff Paper, who’s created a unique brand of edible greeting cards for dogs, admits she is excited to be able to share her experience with PATS visitors after securing £50,000 backing from Sara Davies.

Many more PATS exhibitors have appeared in TV programmes over the years and media expert Alec Lom thinks he knows the reasons why.

“TV producers crave ratings and they’re mindful of the huge numbers of pet owners in Britain. If just a fraction of those millions tune in, the show’s viewing figures soar. The makers of the show do the maths,” said Alec, whose events and communications firm has represented many pet businesses at PATS.

“That’s in no way to detract from the genius of the business innovators in the pet sector. The producers are constantly on the lookout for new guests and items, and PATS exhibitions will always be the prime hunting grounds for programme talent scouts because that’s where the ‘best of British’ showcase their product ranges.”

As well as meeting up with countless innovative pet brands like successful Dragons’ Den contestants, visitors to PATS will also see the biggest ever showcase of new pet, aquatic and watergardening products. There will also be demonstrations and talks from top dog groomers plus unrivalled show offers and competitions.

Visitors will receive free entry, a free show catalogue and a complimentary tea/coffee voucher. There is free parking for up to 1,300 cars.

You can register online at www.patshow.co.uk where you’ll also find a full list of exhibitors and information on how to reach the venue.

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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