28th - 30th September 2025  |  NEC, Birmingham
15 Feb 2024

Pet industry right behind three-day PATS 2024

Pet industry right behind three-day PATS 2024
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Manufacturers and suppliers are getting behind PATS 2024 as the Pet & Aquatics Trade Show prepares for its first-ever THREE-DAY event, taking place at Telford International Centre from Sunday, 29th September to Tuesday, 1st October 2024.

More than 160 companies have already booked their stand space for the showpiece with still eight months to go, and the final number of exhibitors is set to be well over 300, making it the biggest PATS ever staged.

With PATS 2024 taking over all of the exhibition space at the International Centre, this year’s event will also feature the Aquatics Zone, a dedicated area for aquatics and watergardening exhibitors.

Showcasing all the latest launches under one roof, the show’s reputation has grown impressively over the past 15 years since launching in 2009. With such a winning formula, PATS has become the ‘must-visit’ event for UK and international retailers and buyers.

This year’s three-day formula has enticed Supreme Petfoods to return to PATS. Marketing director Claire Hamblion explained: “The pet industry has grown phenomenally in recent years and it’s an exciting time to be returning to PATS. Having an event like PATS, where we can all get together under one roof, provides a unique opportunity to catch up and share insights.

“I think it’s even better that PATS has been consolidated into a single all-encompassing show. Having one large pet trade event not only streamlines the experience for exhibitors and delegates but also helps to elevate the UK pet industry’s prominence on a global scale and we are excited to play our part.

“The timing couldn’t be better. After an exciting start to the year with our recent move into the dog category, PATS is the ideal platform to showcase our new Tiny Friends Farm dog treats, alongside the rest of our popular Tiny Friends Farm and Science Selective small pet brands. We look forward to seeing you there.”

Carina Evans, CEO of Podium Pet Products, summed up why companies can rely on PATS to deliver the best show for the UK and international pet trade. “We are really looking forward to PATS,” said Carina. “The three-day format will undoubtably attract more international buyers and create a professional working environment. I expect it to be a firm fixture in people’s diaries. Having a big show in the Autumn will ensure that our products get noticed at the most important time.”

Snug & Cosy Pets exhibited for the first time at PATS last year and the company’s Luke Finnegan admitted the 2024 event can’t come soon enough. “We are so excited to be a part of it and with both exhibitions merging this year, it is going to be bigger and better than ever. We cannot wait to showcase our luxury pet beds, learn more about enrichment products and network more with the UK pet industry.”

It's a similar story for COYA Pet whose brand manager Amy Spratt said: “We launched our new brand at PATS in 2023 and couldn’t be happier that the event is now bigger than ever.

PATS has been a fabulous launchpad for us and we’ve gained great traction off the back of it. It’s the perfect platform to launch and grow brands.”

For Irish company Chanelle Pharma, a manufacturer of veterinary products, PATS 2024 will be its third year as an exhibitor. “The event has been successful in terms of gaining new leads and strengthening connections,” said marketing executive Julie Feeney. “This year we anticipate having great conversations with new and existing customers.”

Petface is also thrilled to be a part of PATS 2024 with marketing executive Lauren Summers saying: “We’ll be using this perfect platform to showcase new, fun, and innovative pet products to aid in the entertainment, mental stimulation, health, and care of pets all around the UK.”

Other companies and brands to have already secured their stand space include: Whitebridge, Schesir, Skinners, Pedigree Wholesale, Ancol, Dorwest Herbs and Kong.  Newcomers include Happy Pet, Holistic Hound, Bullybillows and Doodlebone.

Retailers and buyers can register their interest in visiting PATS 2024 by going to the new-look website www.patshow.co.uk, which has all the up-to-date information about the show.

Photographs of PATS Telford 2023 are available to download at

https://stewartwrittle.dphoto.com/album/dollqv

For further media information please contact Neil Pope by email press@impact-exhibitions.com

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We are thrilled with the incredible response from our very first exhibition at PATS! The three days were absolutely brilliant, giving us the opportunity to connect with many new and existing customers. PATS proved to be the perfect platform for launching our new catalogue and introducing over 350 brand-new SKUs. We can't wait to be a part of next year's event at the NEC!

Tom Gwilliam
Sales & Marketing Director |  HugglePets

I think it’s a great idea to add a third day to PATS. We’re here for all three days, giving us enough time to meet everyone and make informed decisions about stocking new products. We also like PATS because of all the networking opportunities.

Tina Quest
Redpaw Pet Supplies, Devon

At PATS 2024 it was lovely to reconnect with our existing customers while also having the opportunity to meet potential new ones. We were thrilled to launch three new ranges during the show, Canagan Petite, Canagan Raw (Freeze Dried Treats and Toppers) and Symply Little, all of which have sold amazingly well, further highlighting the value of this event for showcasing our innovations. Looking ahead, we believe that the Birmingham NEC could offer significant advantages, including improved transport links and a larger venue to accommodate a growing number of exhibitors and visitors, both will enhance the overall experience.

Charlie Williams
Joint Managing Director |  Canagan Group

We’ve been rushed off our feet on all three days. It has been an excellent show and I love the fact you can spend more time with visitors. I will definitely need a larger stand in 2025

Cyril Geoffray
UK & Ireland national Sales Manager |  Zoo Med
We’ve missed going to Aqua so we’re really happy to be visiting the Aquatics Zone at PATS. We’ve come to see the new products, find out about deals on offer and meet people face to face. It’s also a great opportunity for networking with other shops and companies and building new relationships – something we have missed out on during the Covid years
Mark Warren
Partner |  West Dorset Aquatics
We’ve come to PATS for the whole three days because you just can’t do it justice in only two. For us, as we deal with the whole spectrum of the pet industry, we spend day one wandering through the halls to see what catches our eye and day two doing our buying – but we’ve found that by the end of the second day we haven’t always got round to everyone. So the third day is a real bonus. There is less of a rush to get it all done and we can spend more time building relationships and ensuring we’ve caught all the deals and found all the new products we might want to stock. PATS is an important highlight of the year and we wouldn’t want to miss any of it!
Toni Thornton
Managing Director |  Four Oaks Pet Supplies, Scarborough

It was great to see the Aquatics Zone sold out and full of exhibitors. For us at J&K it was a pleasure, as always, to catch up with a good number of our longstanding customers as well as meet with and introduce our brands and product ranges to potential new ones. Hopefully the new format for 2025, moving into a larger venue, capable of accommodating even more exhibitors, and with better air, road and rail access, will encourage even more visitors, allowing the show to grow in the years to come.

Ben Windeatt
Sales & Marketing |  J&K Aquatics
I’m a big advocate of having three show days because it gives you more time to spend with clients. PATS keeps growing in a good way because it gives more companies – big and small, old and new – the platform to make their mark. I had a look at the New Starter Zone and loved the buzz that these new companies were creating. PATS is great for the UK pet industry
Greg Van Praagh
Head of UK |  RPFC Group

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